And by compete, we don’t just mean in terms of sales numbers. Both the heads of Activision and EA had a war with words last year between Battlefield 3 and Call of Duty: Modern Warfare 3 and for this year’s battle, Danger Close Games doesn’t want to be a part of it.
It started when the first WWII-themed Call of Duty games put an end to the classic Medal of Honor series, to which EA responded years later by attempting to “attack” (their own words) with Battlefield: Bad Company 2 and the modernized reboot of Medal of Honor in 2010. After hyping up MoH only to follow up by saying it didn’t even meet their own expectations, that plan wasn’t working and it didn’t mix well a year later when trying to promote Battlefield 3.
So, with Medal of Honor: Warfighter, fans should know to wait and see for themselves. Will EA pick a fight with Treyarch’s Call of Duty (Black Ops 2?) coming this fall? If they do, it’ll be the executives talking smack and not the people actually involved with making the game.
Medal of Honor: Warfighter Producer Greg Goodrich spoke with GamesMaster and touched upon the perceived battle with Call of Duty and EA’s tendency to attack during their marketing.
Goodrich followed up that it would be “disrespectful” to use Warfighter’s reality-based story of Tier 1 operators as a selling about against other video games, because in real life, it’s not fun to do what these people have to do.
In the end, comparisons will always be made because that’s the nature of the business and for consumers, the competition is welcomed and needed so each franchise and their respective developers constantly strive for innovation and improvements.
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Source: GamesMaster (via CVG)
